3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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Miniature businessman on map of Europe

Space invaders: The insidious creep of location-tracking

  We’ve searched the web to identify some of the most intrusive campaigns that use insidious location-tracking technology. A perfect example of how NOT to use location-based technology. An advertising agency from Massachusetts, US AdExchanger and DGLaw described one truly questionable campaign implemented by a U.S.-based advertising agency. The agency used location-tracking technology to tag

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