Does geolocation turn your brand into a stalker? Geolocation privacy myth rebutted

Myth: Geolocation means no privacy for your customers They say: Location-based technology involves constant mobile tracking of consumers, often without notifying users that they’re being tracked.   Fact: You don’t have to track your customers’ every move to get the most of the location-based technology Many assume that geolocation works by constantly tracking mobile users. And

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Greatest geolocation myths rebutted: does the app have to be opened for geofencing to work?

There are so many myths surrounding geolocation technology and mobile marketing. So we started a series of myth-busting articles to show what’s the truth and what’s not. Stay tuned as we shamelessly rebut all of the biggest geolocation and mobile marketing myths and show you the truth behind all things ‘geo’.   MYTH: Geofencing only

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