Sabre: Five questions for Bubbl, the app plugin that makes on-location marketing possible

Connecting the physical and digital worlds is one of the most critical tasks of modern marketing. Many businesses blend brick-and-mortar with a digital presence. Those businesses, such as restaurants, hotels, travel agencies, and even airlines, find increasing challenges in connecting potential customers’ digital behaviors with real-world actions. This blend has been dubbed “the phygital” world,

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Rail and Geolocation: How to Improve Passengers’ Experience with Location-based Updates (video)

Rail and geolocation, or any digital innovation to be exact, are not words that are seen together too frequently. But a recent increase in demand for mobile-led solutions caused the sector to reconsider their digital strategies. Some stop on implementing a free WiFi onboard (much welcomed, as always). Others go a step further. We’re seeing

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What do rail passengers really think about location-based updates? Survey results

So it turns out we’re pretty good at keeping secrets.  A few months ago, we were selected as one of the few technology disruptors that can change how people experience rail travel. Working super hard throughout the 10 weeks London Midland accelerator programme, we’ve been dying to share the news. But rules are rules, and

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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Miniature businessman on map of Europe

Space invaders: The insidious creep of location-tracking

  We’ve searched the web to identify some of the most intrusive campaigns that use insidious location-tracking technology. A perfect example of how NOT to use location-based technology. An advertising agency from Massachusetts, US AdExchanger and DGLaw described one truly questionable campaign implemented by a U.S.-based advertising agency. The agency used location-tracking technology to tag

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Does geolocation turn your brand into a stalker? Geolocation privacy myth rebutted

Myth: Geolocation means no privacy for your customers They say: Location-based technology involves constant mobile tracking of consumers, often without notifying users that they’re being tracked.   Fact: You don’t have to track your customers’ every move to get the most of the location-based technology Many assume that geolocation works by constantly tracking mobile users. And

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3 Travel Technology Trends You Need To Know About Now: EyeforTravel Europe 2017 Takeaways

Last week we’ve discussed some of the key subjects covered during this year’s EyeforTravel Europe conference. Time for part two: three travel technology trends you need to read about to stay on top of the digital game:   1. Data-driven Engagement ‘Data is key, data is gold’ Emilie Mouquot (Viator, a Tripadvisor Company) ‘How to

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