3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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Space invaders: The insidious creep of location-tracking

  We’ve searched the web to identify some of the most intrusive campaigns that use insidious location-tracking technology. A perfect example of how NOT to use location-based technology. An advertising agency from Massachusetts, US AdExchanger and DGLaw described one truly questionable campaign implemented by a U.S.-based advertising agency. The agency used location-tracking technology to tag

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Does geolocation turn your brand into a stalker? Geolocation privacy myth rebutted

Myth: Geolocation means no privacy for your customers They say: Location-based technology involves constant mobile tracking of consumers, often without notifying users that they’re being tracked.   Fact: You don’t have to track your customers’ every move to get the most of the location-based technology Many assume that geolocation works by constantly tracking mobile users. And

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3 Travel Technology Trends You Need To Know About Now: EyeforTravel Europe 2017 Takeaways

Last week we’ve discussed some of the key subjects covered during this year’s EyeforTravel Europe conference. Time for part two: three travel technology trends you need to read about to stay on top of the digital game:   1. Data-driven Engagement ‘Data is key, data is gold’ Emilie Mouquot (Viator, a Tripadvisor Company) ‘How to

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The rise of Mobile, AI and Future-proof Tools: EyeforTravel Europe 2017 takeaways

‘Great ideation starts and ends with a customer’ Gerrit Goedkoop (eDreams ODIGEO) as part of ‘Leveraging Technology and Data to Create an Unforgettable Customer Experience‘ at EyeforTravel Europe 2017    Here are key things we learnt during last week’s EyeforTravel Europe 2017 conference:   EyeforTravel Europe 2017 TAKEAWAY 1: MOBILE IS BECOMING PREVALENT There is obviously

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Greatest geolocation myths rebutted: does the app have to be opened for geofencing to work?

There are so many myths surrounding geolocation technology and mobile marketing. So we started a series of myth-busting articles to show what’s the truth and what’s not. Stay tuned as we shamelessly rebut all of the biggest geolocation and mobile marketing myths and show you the truth behind all things ‘geo’.   MYTH: Geofencing only

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Bubbl develops Tourologist alongside IC tomorrow’s partner Airbnb

As the sharing economy grows, technology and businesses need to do more than just keep up with the demand. Businesses need to push forward and adapt to ensure visitor experiences improve, which is why Airbnb partnered with Innovate UK to support their IC tomorrow contest. In 2016, Airbnb was one of six companies who worked

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