In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile
We hear a lot about the need to utilise mobile marketing when creating a customer engagement strategy. And we speak a lot about it too (i.e. check out our previous post on the power of mobile marketing; or the one about the key trends in the travel tech sector). But here’s the thing. Campaigns that focus
It’s pretty clear that the world of marketing would not be the same without mobile phones. But we’re getting to the point where customers are literally bombarded with advertising and brand messages that are out of context, not useful or entertaining. And most important – not relevant to where they are and what they’re