Geolocation – the ‘go to’ technology

Geolocation is the next buzzword in marketing. That is according to Jim Kovach, vice president of business development at CrowdOptic, an augmented reality technology firm, and other industry experts speaking with Writer Chiraq Kulkami for her article ’15 Ways Geolocation is Changing Marketing’.  They believe brands are discovering the power of location-based marketing to find

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