THE LOWDOWN ON LOCATION SERIES: Geotargeted Engagements

Not heard of GTE yet? Get ahead of the curve with our lowdown on the new technology set to revolutionise the way we measure mobile marketing… What is GTE? GTE stands for Geotargeted Engagements. Put simply, it is the push or pull notification that reaches your customer because they have travelled into or out of

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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