It’s finally time to say goodbye to bad location data

Hooray! It’s finally time to say goodbye to bad location data. Location-based data has a bad reputation. For years marketers have distrusted it, due in large part to the bad legacy of ad exchanges and bots. Technology like beacons, used widely in proximity marketing, were once seen as the future for LBM (Location-based marketing). Now

Continue Reading →

THE LOWDOWN ON LOCATION SERIES: Beacons vs geofencing

Geofencing and beacons are both used in proximity marketing. But, what’s the difference between the two? What do beacons and geofencing do? In a nutshell, both technologies enable marketers to target app users based on their location. This means they can give them location-triggered marketing messages to build engagement and add value to their app

Continue Reading →

THE LOWDOWN ON LOCATION SERIES: Geotargeted Engagements

Not heard of GTE yet? Get ahead of the curve with our lowdown on the new technology set to revolutionise the way we measure mobile marketing… What is GTE? GTE stands for Geotargeted Engagements. Put simply, it is the push or pull notification that reaches your customer because they have travelled into or out of

Continue Reading →