THE LOWDOWN ON LOCATION SERIES: CreativeTech

What is CreativeTech and why should I care? What is it? CreativeTech is an exciting new tech vertical which is driving innovation across the Creative Industries bringing together creativity and technology in innovative ways to create new, disruptive products and services. Who is driving this new sector? Tech London Advocates has created a working group

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THE LOWDOWN ON LOCATION SERIES: Beacons vs geofencing

Geofencing and beacons are both used in proximity marketing. But, what’s the difference between the two? What do beacons and geofencing do? In a nutshell, both technologies enable marketers to target app users based on their location. This means they can give them location-triggered marketing messages to build engagement and add value to their app

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THE LOWDOWN ON LOCATION SERIES: Geotargeted Engagements

Not heard of GTE yet? Get ahead of the curve with our lowdown on the new technology set to revolutionise the way we measure mobile marketing… What is GTE? GTE stands for Geotargeted Engagements. Put simply, it is the push or pull notification that reaches your customer because they have travelled into or out of

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