As we move into 2023, many businesses are still feeling the effects of global crisis. However, this doesn’t mean that marketing has to suffer. In a recent Media Shotz article, CEO and Founder of Bubbl, Jo Eckersley spoke about her predictions on the key drivers for marketing success in 2023.
“Despite the cost of living crisis and ensuing discretionary spend cutbacks, consumer purchasing power does still exist – even if audiences are being more selective. In this context, marketers must invest wisely and ensure that communications boost engagement and trust. With apps still on a phenomenal growth path and mobile technology capability unlocking new innovation at every software release, mobile will fast become the absolute go to channel for consumer experience and engagement for 2023. Want to hear more? click here to read on!!