“Despite the cost of living crisis and ensuing discretionary spend cutbacks, consumer purchasing power does still exist – even if audiences are being more selective. In this context, marketers must invest wisely and ensure that communications boost engagement and trust. With apps still on a phenomenal growth path and mobile technology capability unlocking new innovation at every software release, mobile will fast become the absolute go to channel for consumer experience and engagement for 2023. Want to hear more? click here to read on!!