THE LOWDOWN ON LOCATION SERIES: CreativeTech

What is CreativeTech and why should I care? What is it? CreativeTech is an exciting new tech vertical which is driving innovation across the Creative Industries bringing together creativity and technology in innovative ways to create new, disruptive products and services. Who is driving this new sector? Tech London Advocates has created a working group

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It’s finally time to say goodbye to bad location data

Hooray! It’s finally time to say goodbye to bad location data. Location-based data has a bad reputation. For years marketers have distrusted it, due in large part to the bad legacy of ad exchanges and bots. Technology like beacons, used widely in proximity marketing, were once seen as the future for LBM (Location-based marketing). Now

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THE LOWDOWN ON LOCATION SERIES: Beacons vs geofencing

Geofencing and beacons are both used in proximity marketing. But, what’s the difference between the two? What do beacons and geofencing do? In a nutshell, both technologies enable marketers to target app users based on their location. This means they can give them location-triggered marketing messages to build engagement and add value to their app

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Bubbl raises £350,000 in latest funding round to drive commercial development cycle of new mobile geofencing customer engagement innovation, ahead of Q3 launch

Proximity marketing plug in delivers Geotargeted Engagements to support businesses to build better customer relationships in the GDPR aftermath. Bubbl, the ground-breaking drop-in solution for mobile proximity marketing, announced today it has started live trials as part of its co-development programme with partners across the entertainment, retail and broadcast sectors. The company has raised a

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THE LOWDOWN ON LOCATION SERIES: Geotargeted Engagements

Not heard of GTE yet? Get ahead of the curve with our lowdown on the new technology set to revolutionise the way we measure mobile marketing… What is GTE? GTE stands for Geotargeted Engagements. Put simply, it is the push or pull notification that reaches your customer because they have travelled into or out of

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Sabre: Five questions for Bubbl, the app plugin that makes on-location marketing possible

Connecting the physical and digital worlds is one of the most critical tasks of modern marketing. Many businesses blend brick-and-mortar with a digital presence. Those businesses, such as restaurants, hotels, travel agencies, and even airlines, find increasing challenges in connecting potential customers’ digital behaviors with real-world actions. This blend has been dubbed “the phygital” world,

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Rail and Geolocation: How to Improve Passengers’ Experience with Location-based Updates (video)

Rail and geolocation, or any digital innovation to be exact, are not words that are seen together too frequently. But a recent increase in demand for mobile-led solutions caused the sector to reconsider their digital strategies. Some stop on implementing a free WiFi onboard (much welcomed, as always). Others go a step further. We’re seeing

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What do rail passengers really think about location-based updates? Survey results

So it turns out we’re pretty good at keeping secrets.  A few months ago, we were selected as one of the few technology disruptors that can change how people experience rail travel. Working super hard throughout the 10 weeks London Midland accelerator programme, we’ve been dying to share the news. But rules are rules, and

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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