It’s finally time to say goodbye to bad location data

Hooray! It’s finally time to say goodbye to bad location data. Location-based data has a bad reputation. For years marketers have distrusted it, due in large part to the bad legacy of ad exchanges and bots. Technology like beacons, used widely in proximity marketing, were once seen as the future for LBM (Location-based marketing). Now

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THE LOWDOWN ON LOCATION SERIES: Beacons vs geofencing

Geofencing and beacons are both used in proximity marketing. But, what’s the difference between the two? What do beacons and geofencing do? In a nutshell, both technologies enable marketers to target app users based on their location. This means they can give them location-triggered marketing messages to build engagement and add value to their app

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Greatest geolocation myths rebutted: does the app have to be opened for geofencing to work?

There are so many myths surrounding geolocation technology and mobile marketing. So we started a series of myth-busting articles to show what’s the truth and what’s not. Stay tuned as we shamelessly rebut all of the biggest geolocation and mobile marketing myths and show you the truth behind all things ‘geo’.   MYTH: Geofencing only

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Geolocation – the ‘go to’ technology

Geolocation is the next buzzword in marketing. That is according to Jim Kovach, vice president of business development at CrowdOptic, an augmented reality technology firm, and other industry experts speaking with Writer Chiraq Kulkami for her article ’15 Ways Geolocation is Changing Marketing’.  They believe brands are discovering the power of location-based marketing to find

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