Rail and Geolocation: How to Improve Passengers’ Experience with Location-based Updates (video)

Rail and geolocation, or any digital innovation to be exact, are not words that are seen together too frequently. But a recent increase in demand for mobile-led solutions caused the sector to reconsider their digital strategies. Some stop on implementing a free WiFi onboard (much welcomed, as always). Others go a step further. We’re seeing

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What do rail passengers really think about location-based updates? Survey results

So it turns out we’re pretty good at keeping secrets.  A few months ago, we were selected as one of the few technology disruptors that can change how people experience rail travel. Working super hard throughout the 10 weeks London Midland accelerator programme, we’ve been dying to share the news. But rules are rules, and

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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3 Travel Technology Trends You Need To Know About Now: EyeforTravel Europe 2017 Takeaways

Last week we’ve discussed some of the key subjects covered during this year’s EyeforTravel Europe conference. Time for part two: three travel technology trends you need to read about to stay on top of the digital game:   1. Data-driven Engagement ‘Data is key, data is gold’ Emilie Mouquot (Viator, a Tripadvisor Company) ‘How to

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The rise of Mobile, AI and Future-proof Tools: EyeforTravel Europe 2017 takeaways

‘Great ideation starts and ends with a customer’ Gerrit Goedkoop (eDreams ODIGEO) as part of ‘Leveraging Technology and Data to Create an Unforgettable Customer Experience‘ at EyeforTravel Europe 2017    Here are key things we learnt during last week’s EyeforTravel Europe 2017 conference:   EyeforTravel Europe 2017 TAKEAWAY 1: MOBILE IS BECOMING PREVALENT There is obviously

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Geolocation – the ‘go to’ technology

Geolocation is the next buzzword in marketing. That is according to Jim Kovach, vice president of business development at CrowdOptic, an augmented reality technology firm, and other industry experts speaking with Writer Chiraq Kulkami for her article ’15 Ways Geolocation is Changing Marketing’.  They believe brands are discovering the power of location-based marketing to find

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