CreativeTech is booming… isn’t it time you got in on the action?

CreativeTech is booming… isn’t it time you got in on the action? In recent years, London has become a truly global tech hub thanks to its perfect blend of world-class universities, emerging talent, incubators, accelerators and accessible co-working spaces. This, alongside the city’s strong cultural identity and illustrious reputation as a global centre for creativity,

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It’s finally time to say goodbye to bad location data

Hooray! It’s finally time to say goodbye to bad location data. Location-based data has a bad reputation. For years marketers have distrusted it, due in large part to the bad legacy of ad exchanges and bots. Technology like beacons, used widely in proximity marketing, were once seen as the future for LBM (Location-based marketing). Now

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THE LOWDOWN ON LOCATION SERIES: Geotargeted Engagements

Not heard of GTE yet? Get ahead of the curve with our lowdown on the new technology set to revolutionise the way we measure mobile marketing… What is GTE? GTE stands for Geotargeted Engagements. Put simply, it is the push or pull notification that reaches your customer because they have travelled into or out of

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Rail and Geolocation: How to Improve Passengers’ Experience with Location-based Updates (video)

Rail and geolocation, or any digital innovation to be exact, are not words that are seen together too frequently. But a recent increase in demand for mobile-led solutions caused the sector to reconsider their digital strategies. Some stop on implementing a free WiFi onboard (much welcomed, as always). Others go a step further. We’re seeing

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What do rail passengers really think about location-based updates? Survey results

So it turns out we’re pretty good at keeping secrets.  A few months ago, we were selected as one of the few technology disruptors that can change how people experience rail travel. Working super hard throughout the 10 weeks London Midland accelerator programme, we’ve been dying to share the news. But rules are rules, and

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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