Rail and Geolocation: How to Improve Passengers’ Experience with Location-based Updates (video)

Rail and geolocation, or any digital innovation to be exact, are not words that are seen together too frequently. But a recent increase in demand for mobile-led solutions caused the sector to reconsider their digital strategies. Some stop on implementing a free WiFi onboard (much welcomed, as always). Others go a step further. We’re seeing

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3 Ways Geolocation Helps You Nail Your Mobile Marketing

In our previous article, we’ve explored the importance of merging online and offline experiences when creating your mobile marketing strategy. We’ve also shared a few useful tips on how to reveal the true power of digital using the newest technologies — check it out here. So how does geolocation help you to create a better mobile

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Greatest geolocation myths rebutted: does the app have to be opened for geofencing to work?

There are so many myths surrounding geolocation technology and mobile marketing. So we started a series of myth-busting articles to show what’s the truth and what’s not. Stay tuned as we shamelessly rebut all of the biggest geolocation and mobile marketing myths and show you the truth behind all things ‘geo’.   MYTH: Geofencing only

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Geolocation – the ‘go to’ technology

Geolocation is the next buzzword in marketing. That is according to Jim Kovach, vice president of business development at CrowdOptic, an augmented reality technology firm, and other industry experts speaking with Writer Chiraq Kulkami for her article ’15 Ways Geolocation is Changing Marketing’.  They believe brands are discovering the power of location-based marketing to find

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