Marketing budgets are on the rise, but the future looks bleak, according to the latest IPA Bellwether report. But how are marketers fighting back and using this as an opportunity to thrive? Join us as we hear from our very own Jo Eckersley alongside some of the biggest names in the industry as they react to IPA Bellwether\’s most recent Q3 report.
“The latest IPA Bellwether report shows a mixed picture in terms of investment in the advertising ecosystem.” says Jo Eckersley, “While the cost of living crisis bites and discretionary spend cutbacks continue, consumer purchasing power does still exist – even if audiences are being more selective. In this context, mobile channels, and video, continue to see growth, with solid upturns in both of these segments reflective of company efforts to generate greater brand visibility in the digital space.”
Want to hear more from Jo and other industry experts? Read the full Mediashotz